What are your favorite brands and why? Nike, Levi, Jordache… names fly by! Branding is all over in the Bible, from God giving Cain a mark that let others know to back off, to Jesus comparing the Kingdom of Heaven to a mustard seed. Even titles like “Christian” and “Adventist” carry specific brand imagery toContinue reading “Brand – God. Understanding ‘branding.’”
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What Role Does Faith Play in Building Brands?
What are your favorite brands and why? The “G” word. God. That polarizing, awkward conversation stopper that makes some of us squirm at parties; the notion that you’ll offend someone by acknowledging your faith, even though only 8% of Americans claim to not believe in God. The ad industry works so hard to keep faith out ofContinue reading “What Role Does Faith Play in Building Brands?”